By David Meerman Scott
Bestselling Author
I’ve had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very unscientific questioning, my guess is that about 25% of companies block employee access to YouTube, Facebook, and other social networking sites.
Twenty-five percent block access!
That is a huge number of companies that are putting their organizations at a disadvantage.
I can’t tell you the names of the nanny-state dinosaurs. But you’d be amazed at some of the big names that are too scared to let people into the world of social media.
If you are in the market for an internship
My recommendation for people considering an internship is to ask, during the interview process, “Does your company allow employees to use social media like Facebook and YouTube?â€
If the answer is “yes!†than you’re all set.
However, if the answer is “No, we don’t allow employees to use social media at work,†then I suggest you stand up, thank the interviewer, and say that you won’t be able to work there. Explain that since you want to be respectful of their time, that you suggest we might as well end the interview right now.
That will get their attention.
Here are some reasons given by people for their companies blocking access to sites like YouTube, Facebook, and other similar sites:
- It is a drain to productivity
- It is a security issue within the company computer systems
- People may harm the company brand should employees reveal too much information
- It is a bandwidth issue
It’s really about trust
I think the big thing here is trust. The reasons cited above are just an excuse. I think these companies just don’t trust employees. But the companies that don’t trust employees, over time, will end up with only the corporate dregs who don’t mind working in an organization that won’t let them communicate with others in the ways that people are using today, like Facebook, YouTube and the like.
Ultimately, I think the HR and legal people are naive and scared and since they don’t understand social media, they just slap on controls.
On one side of the corporate fence, the HR geniuses and the legal eagles are worried about secrets being revealed and time being wasted by their employees while using social media, creating content or commenting on social media sites. Corporate nannies want to make certain that their naive charges don’t get into trouble in the big scary world of information.
Well, duh; we’re talking about people here. Employees do silly things. This debate should be centered on people, not technology.
If you’re a representative of a company
If you’re in HR or a representative of a company, my recommendation to you and your organization is simple. Have guidelines about what you can and cannot do at work, but don’t try to make a speciï¬c set of social media guidelines. I’d suggest implementing corporate policies that say (for example) that employees can’t sexually harass anyone, that they can’t reveal secrets, they can’t use inside information to trade stock or influence prices, and they shouldn’t talk ill of the competition in any way or via any media. The guidelines should include email, using social media, commenting on online forums and chat rooms, and other forms of communication. Rather than focus on putting guidelines on social media (the technology), it is better to focus on guiding the way people behave.
IBM Social Computing Guidelines
IBM has developed a set of social media guidelines for employee us of blogs, wikis, social networks, virtual worlds and social media that I think are just fantastic.
From the guidelines: “Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. However, emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners.” GREAT. This is the way of the future. Hat tip to IBM.
My advice for bosses is to follow the IBM example.
Do you work for a company that blocks access now?
If you’re an employee (or intern) who works for a company that blocks access, I suggest you send them this article and encourage them to read my other posts and my book The New Rules of Marketing & PR.
If they still refuse to open up, I suggest you quit your job and work for a company that embraces the new world. You’ll need to find a new job at some point anyway, because your company won’t be around in a few years as the smarter competitors take away your business by reaching buyers using social media.
David Meerman Scott is the bestselling author of The New Rules of Marketing & PR and popular blogger at Web Ink Now.